Wednesday, August 8, 2012

Honda of Ocala is in Philadelphia to Preview the All New 2013 Honda Accord

Car launches are exciting things but they also can be well over hyped. So as I sit here in Philadelphia polishing off a fine lunch trying to remember all the new information just served to me ... all I can say is. I'm am excited about the new Honda Accord.

First off Honda (while a very conservative car company) seems to be dialed into consumers wants and needs. The All New 2013 Honda Accord will include a standard rear view camera, SMS texting, bluetooth, HondaLink, USB-Smart Phone-Connectivity along with an array of new available options like Blind Zone Camera and Alert, Lane Departure Warning and Forward Collision Warning Sensors as well. While the body style to me isn't a rapid departure from the last generation Accord you can see a noticeable effort from Honda to reduce the size of the A-pillar thus giving the driver better visibility.



Also Honda is touting increased efforts to lower road noise with increased sound dampening technology. The performance and handling of the Accord chassis also benefits from new technology --- so the "fun to drive" aspect of this Honda is not in danger of going away. And perhaps the best part --- the price of this new Accord is not believed to be far from the current model year pricing on the 2012 Accord.

Also this Accord will see the debut of Honda's new Earth Dreams Powertrain. I also believe I heard Honda say that they will have a 4-Cylinder Sport Model with Paddle Shifters (FUN!) as well as two Powertrain variations of the Hybrid model as well.

I am excited for the All New 2013 Honda Accord and I think we will do quite well inside of our three Morgan Auto Group Honda stores: Honda of Ocala, Honda of Gainesville and Brandon Honda. I am most excited that Honda has taken the time to invest in options and technology that people seem to actually want and safety features that will save lives (no doubt).


The new 2013 Honda Accord will press into production in September of 2012 and the Honda marketing blitz begins on September 19th. Expect a message from Honda that resonates with car buyers and the useful technology that is represented in the new Accord. All in All these are very exciting days for the Sedan buyer.

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